Good Artwork vs Bad Artwork

Low Resolution Raster Image

JPEG pulled from IDMSIGNS website

  • Original is 3″ wide @ 72ppi.
  • Enlarged art (x200%) is now 36ppi.
Typically a logo or art pulled from a website is optimized for screen viewing, and will be lower resolution. Art pulled from a website is typically not good enough at its original size, much less scaled up.

High Resolution Raster Image

Higher resolution JPEG

  • Original is 3″ wide @300ppi.
  • Enlarged art (x200%) is now 150ppi.

There is a limit to how much raster art can be scaled up. If a 300ppi image is doubled in size, the pixels
double as well. This reduces a 300ppi image to 150ppi, cutting the resolution in half.

Vector Image

Vector Art

  • Original is 3″ wide vector artwork
  • Enlarged art (x200%) is still scalable.

Vector line art, enlarged up 200%. Original is 3Þ wide. Vector art can be scaled inĎnitely, with no loss of detai

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